Welcome to the home of
Posh Nosh Information
Since 1999. Proud of our Liverpool heritage.
Posh Nosh Information is a hospitality consultancy with boots on the ground. 2023 sees our founder, Anthony Zausmer, celebrating 50 years since he pulled his first pint.
“Critical distress levels among hospitality businesses surged 157% against last year’s data… and there is concern that, post April 2023, there could be a spike in insolvency rates in this sector.”
– Red Flag Alert, 24th January 2023. Begbies Traynor Group
With our level of practical experience in the industry we’re intimately familiar with the challenges faced by our sector – and the creative solutions they require.
Operational Procedure
To ensure everyone in the choir is singing from the same hymn-sheet!
“Anthony went on to produce for us Operational Procedure Manuals which we dubbed ‘The Idiots Guides’ detailing the minute-by-minute tasks throughout the night of the bartenders and glass collectors we employed.” – Julian Russell, Director, Stringfellows Restaurants Ltd.
An early client from 1983-85 when we were then known by the unprepossessing name of Nelly’s Trump Catering Consultants, and Julian was the co-owner of the prestigious Atmosphere nightclub in Birkenhead
Consumer Reports
“Our confidential Consumer Reports have the capability to not only provide an expert insight into your own business, but can also be employed to assess the strengths and weaknesses of your competitors.”
Menu Optimisation
“The findings by guest experience management experts HGEM showed almost three-quarters (72%) of diners cited local ingredients as the most important factor when choosing where to dine out. That figure rose to 81% when diners from Scotland, Wales and Northern Ireland were asked if the use of local ingredients would make them more likely to visit a restaurant.”
– Propel Info, 8th November 2016
“Most restaurant owners focus far too much on getting new customers, and ignore good loyalty marketing or increasing spend per head….. If you only got 10% more customers, persuaded them to visit you 10% more often and got them to increase average spend by 10% those three things working together would give you a 33% increase in revenue.”
– Restaurant Growth UK, 17th September 2012
Anthony has been tracking emerging trends in Food & Beverages since his early days at the prestigious Dog & Fox in Wimbledon Village in the late 1970s. Dog-eared scrapbooks have, over the intervening years, given way to a huge modern database to call on.
Feasibility Studies
Undertaking Feasibility Studies has become easier since we undertook our first, for AGA Leisure Investments Ltd, back in the late 1980s.
The brief was to establish a café-bar in a prosperous Wirral Town Centre – when café-bars per se were still virtually unknown. In a world where the award of new liquor licences was controlled by Justices of the Peace – and universally opposed by the all powerful Licensed Victuallers Association – it fell on the applicant to prove need. In other words, to demonstrate that their proposed service was unique in the local area. Tim Martin of JD Wetherspoon, who qualified as a barrister, paved the way for numerous other businesses.
Nowadays, despite the amount of leg-work which can be saved by online research, the principles at the start remain the same:
a) Identify target market
b) Identify geographical location
c) Find possible premises
d) Identify any legal and licensing challenges
e) Research the competition
Cocktail Development
Anthony was first introduced to making cocktails by John Bolton, formerly General Manager of the “Dog and Fox” in Wimbledon Village. In the 1960s John had been a finalist in competitions run by the world-famous United Kingdom Bartenders Guild.
“The level of consumers who typically drink cocktails in the on-trade increased by 11 percentage points in 2022 against 2021, new research has found.” – The Cocktails in Europe report from CGA byNielsenIQ
After setting up his Catering Consultancy in 1982, Anthony perfected his cocktail-making during contracts at “Odiles Restaurant” in Caterham, “Atmosphere” in Birkenhead, and the “Ritz Cabaret Club”, also in Birkenhead. While at “Atmosphere “ – with the encouragement of founders Julian Russell and Neil Grieve – he began compiling “The Cheat’s Guide To Good Cocktails”, intended as a training handbook for fellow-bartenders.
He is as passionate now about maintaining professional standards in dispensing drinks as he was when much of his income derived from earning tips of more than £100 from a single customer during a night’s service in the mid-1980s.
What our clients say about us
I’d been visiting Fodder for many years, and missed it during lockdown. I was glad when the home delivery began. Over the weeks there is a varied menu of good quality meals, not forgetting the old favourites of Scouse and rice pudding. Hannah and Anthony will often adapt a meal to make it GF for me. Hannah delivers the meals with a smile, and sometimes has time for a wee chat.
Susan HarrisonL17
We have been using Posh Nosh for well over a year now. They have been great – always deliver on time, they’re super flexible and our customers LOVE their Scouse. Their prices are really reasonable – perfect for a small business like us – what more could we ask for? Really can’t recommend Hannah and Anthony enough!
Rachel ButtonSugar & Dice Board Game Café
Thank you PoshNosh – Great food! Great Price! and Great customer service!
Amanda Haseldine